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Ideas for publicity

edited July 2006 in - Writing Tales
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  • Do you have any good ideas for publicising your novel (or whatever)? If so, why not post them here. Include web addresses and other how-to-find details.
  • OK, I'll go first.

    UK Libraries

    The website of the libraries is www.branching-out.net It allows bulk messages to be sent to branches although, as these are web messages, it’s best to create and save your document in word processing first, and then paste it in the relevant box (go via ‘Contacts’).

    Please, everyone, don’t sent messages to them all at once otherwise we might end up being blacklisted!
  • Send your work to famous people, if possible ones who are connected in some way with it. I sent my short stories to Graham Norton, Hanif Kureishi and Ian McKellen. Use their quotes to publicise your work.

    See towards the end of http://www.bewrite.net/authors/jay_mandal.htm for other people I wrote to.
  • Also some famous people's webmasters might be willing to link to you on said famous person's website (if said famous person has already said something quotable about your work / site).
  • With a bit of luck, someone will write a favourable review on Amazon UK and Amazon.com. But if there's nothing, why not ask someone to read your book and post a comment?

    The links below - which may change - show comments about The Dandelion Clock on 6th July 2006.

    http://www.amazon.co.uk/gp/product/1904224253/026-5496965-5713201?v=glance&n=266239

    http://www.amazon.com/gp/product/1904224253/qid=1152212935/sr=1-1/ref=sr_1_1/102-1757935-9033758?s=books&v=glance&n=283155
  • Again, with a bit of luck, someone might put you on their 'listmania' list.
    Or you could ask someone to read your book and make a list.

    This list has had over 1,800 hits:

    http://www.amazon.com/gp/richpub/listmania/fullview/1X8RT1WCKSIZI/102-6886576-4289750

    and this one over 1,900 hits. And, no, I don't know the authors of the lists (but they get my thanks)!

    http://www.amazon.com/gp/richpub/listmania/fullview/1WX9S5S372RBL/102-6886576-4289750?%5Fencoding=UTF8
  • I have decided, If I do self publish, which I hope not to, that My novel is suited to doing something a little different for publicity....
    The story is based around a group of pensioners that don hoodies and turn to crime, partly to survive, and partly for revenge (its complicated).
    So, I figure what I need is about a hundred or so pensioners in hoodies, put them on a bus, take them to bluewater, and ake sure the papers are there when they are refused entry to the mal for wearing hoodies..... should be fun....

    Anyone want to lend me a granny???

    Milhouse.
  • Bluewater! When I lived in Kent we only had a bus trip through the tunnel to Lakeside.
    I'll lend you my Mum - she's 62 and a granny and it seems to me like you have based your novel on her already - although she doesn't wear a hoody. She is pretty good at carpark rage and her walking stick often gets waved around in temper. I'm very interested in reading your novel, but forgive me for not buying Mum a copy for Christmas - she doesn't need any fresh ideas!

    Publicity - Universities that run writing courses are a great source. They often invite writers in to speak about their craft, run a workshop and finish by reading a sample of their work - selling copies throughout the day. Not a huge audience but an avid one - and plenty of sales! 
  • With a bit of luck, your book will be reviewed by a book site reviewer. This happened to me with the 2nd and 3rd web addresses listed below. With the 2nd one, I was able to send the reviewer copies of my other books, and reviews of these were also posted onto the site. I found the 1st and 4th sites mentioned in a magazine and via The Big Gay Read respectively, and let them have a copy of one of my books to review.

    http://www.bookgroup.info/041205/review_archive.php

    http://www.rldbooks.com/Newsletter/IGW-V2-Issue3/IGW-v2-3p7.html

    http://www.squashduck.com/ltd/reviews/index.htm

    http://www.matb.com/rgmbc/books.htm
  • Some magazines also have websites where they will post information about their members’ writing:

    http://www.thenewwriter.com/tnwreaders.htm

    http://www.writersnews.co.uk/links/writerlinks.asp
  • It would be handy there was a reading group specialising in books published by small publishers etc, and posting reviews of them onto the Internet. Does anyone know of such a group? Or do you think such books should take their chances with the big boys?
  • Regional radio stations are a good bet. They have a good audience and love to interview writers from the local area. 
  • Jay - thanks for a superb thread.
    Being new to this business these tips are invaluable.

    I'll echo the local radio comment - although I'd also suggest that before going on air that you ensure that a couple of local book stores have shelf stock and mention them on air.

    Also, a company worth checking out for some low cost marketing collateral is http://www.vistaprint.co.uk
    A word of warning though. Once you've signe dup you'll end up getting at least an email a week offering 'free' or low cost items.
    Also the 'free' piece is a misnomer as you do pay postage.
    It's pretty good for getting handfuls of postcards, fridge magnets, business cards etc; though which can be customised online.

    Another great site for grabbing additional art work for marketing collateral is http://www.istockphoto.com
    It is a royalty 'almost-free' web site where artists and photgraphers from all over the globe post their work. It's an awesome collection and there is some top quality work up there at very affordable costs (My two pieces of artwork for my book cost me uner $10 and I have reprodcue rights for up to 500,000 copies)

    Hope this helps someone

    Taff
  • I've just posted this somewhere else, but I thought I'd put it here too as it's to do with publicity. We've made a video clip of my latest book, and it seems to be successful, as the book's doing well on Amazon UK.
    The clip was made using Movie Maker together with freely-available pictures and music downloaded from the Internet. My publisher did it for me. There was no charge. They also made sure we didn’t infringe any copyrights. You can see the video clip at
    http://www.bewrite.net/bookshop/excerpts/all_about_sex.htm
    (there’s an underscore between the three words of the title but it's easier if you just copy & paste)
    The clip is romantic rather than raunchy!
  • I was trying to look up television stations on Google, and was about to type in 'Gay TV' when I realized ...
  • Does anyone else have a video clip for their book(s)? If you haven't seen one before, you'll find one here (just highlight, copy and paste it in the address box):

    http://www.bewrite.net/bookshop/excerpts/all_about_sex.htm

    It's got music, too, so make sure you have the sound turned on.
  • Just thought I'd remind people that this thread was here ...
  • 2008

    I was recycling old magazines, and came across this article:

    "The Booksellers Association ... will source from their database bookshops they think will be interested [in your book]. They even print out all the labels and send them to you. There is a charge ..."

    The charge last year was £12 per 100 addresses plus VAT, but I suggest you contact them for up-to-date details. Their telephone number is 020 7802 0802.
  • local press first and foremost, local press. One lady we printed for had a full page (our local paper is broadsheet size!) with superb photo in the centre and a whole page on her and her book, reviewed by the interviewer. That's where I'm going for starters. That lady sold 350 copies of her book on the island alone. Me, I am also targeting all the tourist attractions as it is very much an island book, a piece of history which was overlooked - until now. Museums and the like will love it. Arrange a good book launch from a spectacular or different place, not the local bookshop, then the press will be more interested. Me, Carisbrooke Castle ... photographed by me for the cover of the book, just to ensure it gets its share of attention.
  • Thanks for reviving this thread, Jay. Lots of useful stuff.
  • Start local, then county, then country !

    My top tip though is to to contact Justin Hutchinson, the independent author advisor at Watderstones Head Office, (email [email protected]) and ask him to send you a spreadsheet of contact details for all of their stores. You will need to have an ISBN and distribution through Gardners Books. Then get ringing ! It is a lot of work, but worth the effort, and the best piece of marketing I ever did.

    my second tip is to get your own website and do regular updates. Set up a Paypal account so that people can order signed copies direct from you - much cheaper than going through a bank. If anyone needs a good website, I can recommend my partner's services ! See www.coransweb.co.uk
  • See also the thread/discussion about self-publishing:

    Make your SP publicity machine roll
  • Any more ideas?
  • Good to bring this thread back up Jay.
    Another tip is to get on the local speaker circuit for the WI, TG, Rotary and the like. Prior to the publication of Pets in Prospect in paperback I auditioned for the WI and phoned many groups such as Probus. Lined up 40 talks through to next April. In the past six months have managed to shift over 200 books. And there's a ripple effect. Contacts made in the last two talks have engendered interest in another three bookings. Then there are the schools esp for children's authors. www.contactanauthor.co.uk is the site to register on. But it's all hard work and very time consuming.
  • Another for HPRW's survey (all right, I may get round to posting them on her site): If a publisher/agent wasn't confident in the writer's ability to promote his/her book, how much would that affect their decision whether to take it on?
  • Go over to my blog and add it to the list, Jay--thank you.

    Remember that the publisher will arrange some publicity for you, too, so if you're not too good at it then all is not lost.
  • Will do. There are a couple of other things I've posted on Talkback which I may add, too.
  • Bringing this to the top because the system won't let Jay do it. ;)

    Morning Jay, don't waste space with an acknowledgement, it's a pleasure to help. :)
  • Fantasic thread.

    Cheers Jay, and others.
  • I've had a tip from a well-known illustrator, he says get a long list of libraries and along with your ISBN number, order in your book. The library HAS to order it for you, therefore pays for it (royalties), and if someone borrows it you get paid too! (never knew that).

    He says he gets a cheque once a year from libraries on people borrowing his work.
  • A word of caution on this Louise.
    A library may not have the book, and if it hasn't gone through their selection and buying process they will borrow it from elsewhere- usually the British Library- and it costs.
    Just because you ask for it, notify them of its details, it doesn't mean they will purchase it.
    PLR is not paid by the libraries, it is from funding by the government. You would also have to have your book in the current libraries being used for gathering figures.
    The qualifying libraries changed this July.
    For details see the PLR website: http://www.plr.uk.com/
  • Nathan Bransford recently ran a series of articles on his blog about marketing and publicity, and I'm having a good look at it at the moment, too (on my blog, of course).

    One very important point is that you can't sell something that's not readily available: so if you arrange anything like local press coverage, for example, it's no good unless the people who read the piece about you can go into their bookshop and buy it from the stacks: if they have to order it in specially, they're unlikely to bother and your effort will be wasted.
  • If you’ve bought a book from Amazon.com (or know someone who has), you can post on their forums:

    http://www.amazon.com/tag/gay%20and%20lesbian/forum/ref=cm_cd_pg_pg11?%5Fencoding=UTF8&cdForum=Fx39DAA9C1KY5TT&cdPage=11&cdSort=newest&cdThread=Tx14449QJN77TGI

    http://www.amazon.com/tag/gay%20romance/forum/ref=cm_cd_pg_oldest?%5Fencoding=UTF8&cdForum=Fx2O13Q2BBVZXLN&cdPage=1&cdSort=newest&cdThread=TxC89G4QE1PYFY

    http://www.amazon.com/tag/gay%20romance/forum/ref=cm_cd_pg_oldest?%5Fencoding=UTF8&cdForum=Fx2O13Q2BBVZXLN&cdPage=1&cdSort=newest&cdThread=Tx2F7VOWS3YJ27B
  • edited February 2009
    "get a long list of libraries and along with your ISBN number, order in your book. The library HAS to order it for you"

    I really cannot understand how this can work. Yes it works at your local library, but you cannot phone a library 300 miles away and order it: they'll want your library card number -- oh, and NAME, so they'd know you were ordering your own book LOL. OK you can use a friend's card, but what about being outside of the county? It just won't work.
  • edited February 2009
    My publicity tips
    -------------------

    Have a book launch on the smallest budget you can manage at a high profile venue. Invite the most famous or eminent people you can contact/persuade to come. Tell the press. Be prepared for the press not turning up. Take your own photos at the event, write a piece as though you were a journalist, and send it to a reporter. If it's published, quote [those words you wrote yourself] in your publicity, citing the newspaper as the source of the quote.

    My own experiences with "Railwaywomen": After I invited my MP to attend my book signing at the local Waterstones, in order for me to ensure the Press turned up, he arrranged instead for me to have a book launch at the House of Commons (I kid ye not!) and issued invitations to a guest list I provided of eminent people. Maybe because the invitation came from the House of Commons each and every one of them turned up. I'd once met Glenda Jackson on a train and had a chat with her in which I mentioned the research I was doing, so my MP invited her to lead the proceedings. He also paid for a buffet lunch in his office afterwards.

    Photos: <http://www.hastingspress.co.uk/railwaywomen/hoc.html>

    With "Notable Sussex Women" I had my launch at the local museum, who waived the usual fee for use of a magnificent, historic room in exchange for two copies of the book. Invited MP again plus Mayor (female) and a professor of women's history from the local university. Invited hundreds, about 60 turned up. Spent £50 on booze and nibbles. Sold hundreds of pounds worth of books. Press attended cos MP there, so also got coverage in local paper.

    Mayor and others could not attend. So arranged another launch, in my house/garden a week later. Spent about £50 on food, and almost everyone brought booze with them because it was a house party rather than a formal venue. Boyfriend donated ten years' worth of wine etc he'd received as gifts (he does not drink). About 55 people attended, sold about £300-£400 of books.

    --------------

    Get free publicity by writing articles for local magazines for no fee, but a free plug for your book. Run special offers and competitions.

    My own experiences with "Notable Sussex Women": I did this with about ten magazines. One of them ran a six-week series of excerpts from my book. Another ran a competition to win a copy of my book. OK that cost me three books plus postage (£15), but I got about £250 worth of free publicity.
    ===============================================
    PS.

    I'm pretty rubbish at sustained publicity, to tell the truth. I have a few good ideas for launching, but I have a great weakness and that is, once the launch is over I have become so tired and bored of that book and turn my attention to my next exciting project, cruelly abandoning the previous book to fight its own way in this harsh old world. (A friend once told me her sister (who had 6 kids) love being pregnant and loves little babies, then gets bored of them once they are toddlers. Well, I am like that with my books.)

    I know I must mend my ways... but I've got a fantastic new project on that takes up all my time!
  • Wow. Some useful ideas there, Helena. I'll take a leaf out of your book when the day of publication dawns - if ever ;)
  • Self marketing and self generatdpublicity is the key obviously - I write my own publicity and post it out in the form of press releases to all the local newspapers (do this oftenenough and they get used to you sending them, they are short staffed and appreciate you writing them (25 mile radius). Contact the local groups in your area in advance of the publication date and give an hours presentation about your book - I am currently doing 60 annually. Obviously the book launch - invite 60 get 45 attending invite 80 get 60 attending etc, wine/ cheese and biscuits/ glasses on hire, a nice venue - find a sponsor and they wil pay for that. Produce your own sales flyer with a tear off ordering strip to buy via mail order - ensure they put an e-mail on and their address of course keep the details and build your self a mailing list for the future. Don't forget to stock up with book boxes for mail order copies and when charging don't forget the p/p on the invoice. Book signings, local community radio, Hospital radio, commercial radio, local TV don't forget you are allowed to give away up to 100 copies of your book and you can show that on your account books. Give one or two copies for competitions in local newspapers. Stagger the publicity next contact the bi-monthlys send them a coy. Find out who the Book purchasing manager is at every main library and send them a copy of the book off 10% you must always send stamps if they don't want it they will post it back, no stanps they wil not or raraely send it back.

    Hope that helps - it works for me

    Chris
  • Can I please add a note for those who are considering approaching writers groups- as Secretary I do the bookings for our club, and only the other day I received a request from a writer- 'I would like to give a talk on the following at your club', and they basically launched into the blurb and that it was being published in the states, giving the month of publication.
    The writer failed to say anything about themselves, whether the book was fiction/non-fiction- it was hard to be certain from the info sent. Whether he had done other talks etc. (Just because you haven't, it won't neccesarily put them off.)

    Many large writers' clubs can book their whole programme in advance for the following year, so if you contact them be prepared that it could be a long wait, BUT, do say you can be contacted in case they need a last minute replacement for a cancelled speaker, you may be able to do the talk.
    Smaller groups are usually more flexible, and may be able to get you in quicker.
  • I've heard of book-dropping. Placing your book, with a note in the back asking the reader to enjoy but please comment on said book on your blog, in places around the country. My son's going to Corfu next week and I'm going to get him to take a few of my books and drop them in hotels.
  • Do let us know if it works.
  • Yes, keep us posted on that, Louise. Be really interested to hear the results.
  • Is book-dropping the same as book-crossing?

    ^ for discussion January 2010.
  • Book-dropping is a whole lot simpler than book-crossing, which I believe involves reference numbers and registering with a website, which also conveniently sells books.

    Book-dropping is eponymous and my local branch of Starbooks has a library where you can donate books for others to share. I've dropped a few books in the park so people who wouldn't necessarily enjoy a lappuchoca can enjoy a read.
  • Not sure if this'll help, but it's interesting (local bookshops):

    http://localbookshops.tbpcontrol.co.uk/tbp.web/customeraccesscontrol/home.aspx?d=localbookshops&s=C&r=10000020&ui=0&bc=0
  • Cheers, Jay - haven't come across that one before.

    Best, Kaz
  • http://thebookshelfmuse.blogspot.com/

    and go to the bit about Author Platform.

    (Thanks, Carol.)
  • edited February 2012
    Jay posted earlier on this thread:

    "UK Libraries

    The website of the libraries is www.branching-out.net It allows bulk messages to be sent to branches although, as these are web messages, it’s best to create and save your document in word processing first, and then paste it in the relevant box (go via ‘Contacts’)."


    I've looked at this and am not sure what it is. Is this really from UK Libraries?
  • I'll try to remember to have a look, Dora. Libraries don't seem to respond to e-mails now, I'm afraid.
  • Some years ago I wrote and published a manual on Self Publishing. Most of what I covered under selling your book, has been covered already on here but I will list some of the headings. If Anyone wants more details please ask.

    Produce flyers - and get them out there. Networking - with local groups such as the gym, retired groups. Throw a launch party. Issue press release. Contact local bookshops - but they will only be interested if you have drummed up enough interest already. Craft fairs. Write articles mentioning the book. Local Libraries - some have a show case of locally written books. The Internet. Talk to interested groups - a friend sold 1000 copies of her poetry anthologies just by talking to WI's, Towns Women's Guilds etc. There's always the ISBN spinoff.
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