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New Low in Advertising
edited December 2006
This evening I saw an ad on telly for a cleaning product. (for Aussie Talkbackers, it's for "Easy Off Bam") I do not know who in this world they are aiming their advertising at - I'm assuming though, it must be for the illiterate amongst us - this is an excerpt of what one of the female actors said: "...I sprayed it on and the dirt come off real easy..."
I'd like to know who was paid to come up with THAT little piece of grammatical brilliance! I hope he/she didn't get a Christmas bonus in their pay packet.
Either that or the advertising exec who came up with it isn't very bright!!
It's possible they want loads of people to complain about the ad on the principle there's no such thing as bad publicity!
It annoys me when they don't spell certain words correctly. For example 'quick' is 'kwik', and for the life of me I can't think of any others.
Fones Plus, Pool Werks, Drive Thru, Toys R Us, Shoo Shop...shall I go on?
If an advertisement makes me really mad, I don't complain to the advertising council (or whatever the industry body is called). I email the firm directly. One particulary bad one was advertising Australian lamb and the actor (actually a dom -dirty old man) made disparaging remarks about Australian women. I emailed the Australian lamb producers and advised them to remember who usually buys lamb for the family. I didn't get a reply but the ad did not come on TV again to my knowledge.
Good on you Jaycee. Hit them where it hurts in their profit margins. Word of mouth bad publicity has as much effect.
Good on you Jaycee!
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