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I think the Hairy Biker cooking in Egypt, BB2 Monday. helped my book sales :)
On Monday BBC 2 the Hairy Biker was in Egypt and looking at Egyptian dishes and how to make them. (Many of the recipes are in my book 'A Taste of Egyptian cookery' )
The day after the prog I had sold 5 copies in the UK! I hardly ever sell any on the UK Amazon site so I think the prog might have helped here? I tend to sell a couple of copies a month but usually on the USA Amazon site. I'd like to make a paperback copy but with all the colour photos it makes it very expensive to publish.