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How not to go about promoting.
So, March's WM arrived this morning, lovely.
Reading through it theres info a spec-fic festival. 'More info on website'
So dutifully click on their "More Info" buttons. Nothing there - no reason for me to click "buy tickets now" prompt at all.
It reminded me to check the other known specfic event by alt fiction that runs in march, and while they have more info of what is going on, when you click on "Read More" there is nothing more to read.
Dear me.
The moral of this story is - if you have some promotional stuff going out in papers, news, magazine or media... make sure your incentive to buy is sorted on your link!
Comments
I used to organise a free event with the council, year on year the printers left it too late to warrant promoting it!
A web site is slightly more "Instant" however.
A little more pressure to the day eh!