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Thoughts on a Book Launch
I've never done one, though I've been to one online.
I don't think I would be able to manage a physical one, but as I have a book ready to go, it seems a good opportunity to drum up interest online.
What happened at another author's online launch
The one I went to was very well organised. The author had contacted lots of authors beforehand and had asked who was willing to offer free books, and in what format.
On the day of the launch, things moved at breakneck speed. In order to be eligible to win anything, attendees had to have purchased the launching author's book and to show evidence of that purchase. What followed was an hour of interaction and winning books, plus spreading the word/liking across various social media platforms.
This was a very successful strategy and her book quickly shot to the top of the charts.
However, the stumbling block for me is
a) asking people to buy the book and
b) asking authors to donate.
Would my strategy work?
My book is called 'Confessions'; it's a collection of humorous stories.
At the moment, my only idea is to ask people to contribute humorous confessions online with the carrot of the best one winning the book. The drawback is that this wouldn't result in any sales since everyone would wait to see if they'd won a freebie! And by the time that had happened, the buzz would have worn off.